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In this episode, Holly Owens and Nadia Johnson delve into the intricacies of LinkedIn optimization, emphasizing the critical nature of establishing a polished professional profile. Key recommendations include utilizing a professional photo and cover image, crafting a compelling headline, and specifying your location. The hosts also advocate for featuring a portfolio or website link in the designated section. They caution against sharing proprietary content, suggesting a shift towards more generic language and the removal of excessive branding.
Additionally, the conversation highlights the significance of industry certifications, with specific endorsements for ATD's instructional design certification, Robin Sargent's IDOL Courses Academy, and Luke Hobson's Instructional Design Institute. They underscore that constructing an effective LinkedIn profile is a gradual process that demands both time and dedication, especially when finding a new role.
Connect with the hosts: Holly Owens & Nadia Johnson
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Founder and Co-Host
Holly Owens is an Instructional Designer with Amazon Pharmacy. With 16+ years of education experience. She's held roles as an educator, instructional technologist, and podcast host. Holly has taught education and instructional design courses at various institutions, including the University of Maryland, Baltimore County, Coppin State University, and Northern Virginia Community College. For the last five years, she has been teaching instructional design courses at Touro University's Graduate School of Technology.
Holly holds a B.A. in American Studies from the University of Maryland, Baltimore County, along with two master's degrees—one in Instructional Technology and another in Distance Learning—from the University of Maryland, Global Campus. Currently, she's pursuing her doctorate in Organizational Leadership with Franklin University. Her passion lies in online learning, ed-tech, and shaping future generations of learners.
With over 23,000 LinkedIn followers, Holly was recognized as one of the Top 35 eLearning Experts to Follow by iSpring Solutions. Her podcast, EdUp EdTech, is a popular resource to stay updated with the latest Ed Tech tools, featuring interviews with 90+ CEOs, Founders, and EdTech innovators, making learning more accessible and meaningful.
Based on the East Coast of the United States, Holly resides in Myrtle Beach, SC, with her Mom, Julie, younger sister, Madelyn, and her furbaby, Berkley.
