133: Crafting Your Professional Presence: A Deep Dive into LinkedIn Optimization, Part I

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In this episode, Holly Owens and Nadia Johnson delve into the intricacies of LinkedIn optimization, emphasizing the critical nature of establishing a polished professional profile. Key recommendations include utilizing a professional photo and cover image, crafting a compelling headline, and specifying your location. The hosts also advocate for featuring a portfolio or website link in the designated section. They caution against sharing proprietary content, suggesting a shift towards more generic language and the removal of excessive branding.

Additionally, the conversation highlights the significance of industry certifications, with specific endorsements for ATD's instructional design certification, Robin Sargent's IDOL Courses Academy, and Luke Hobson's Instructional Design Institute. They underscore that constructing an effective LinkedIn profile is a gradual process that demands both time and dedication, especially when finding a new role.

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Holly Owens

Founder and Host

Holly Owens is the Director of Growth Marketing at Yellowdig where she leads strategic marketing initiatives to drive brand awareness, engagement, and customer acquisition. With over 17 years of experience in education, instructional technology, and marketing, Holly specializes in creating inclusive and engaging learning experiences that leverage technology to solve complex challenges.

Before joining Yellowdig, Holly built an extensive career in eLearning and instructional design, transitioning from teaching to instructional technology in 2011. She held roles at Northern Virginia Community College, Coppin State University, and the University of Maryland, Baltimore Countybefore serving as a Senior Instructional Designer at RisePoint (formerly Academic Partnerships). She also worked as an Instructional Designer at Touro University, where she remains an Adjunct Instructor in the Graduate School of Technology, teaching instructional design courses since 2012.

Holly holds two master’s degrees from the University of Maryland, Global Campus—one in Instructional Technology and another in Distance Education—along with a certificate in Distance Education Leadership. Her passion for education extends beyond the classroom as the host of the EdUp L&D podcast, where she explores emerging trends in learning and development, featuring industry experts who share insights on the future of education and workforce training.

Recognized for her expertise in marketing, UX, and project management, Holly has worked closely with executive leaders, including CEOs… Read More